Holly Hobbs is the Founding Director of Apprentivia, an innovative Employer Branding Agency that specialises in connecting employers (such as British Gas, BT Group, Volkswagen Group and many more) with Gen Z apprentices through TikTok marketing. With a TikTok following of over 44,000 aspiring apprentices, Holly has become a trusted voice for young people entering the world of apprenticeships.
She has authored two highly-regarded apprenticeship application guides and was featured live on Good Morning Britain during A-Level results day 2024. Her expertise has also been spotlighted in The Observer. As a key figure in the 2024 Government Skills for Life campaign, Holly, widely recognised as ‘The Apprenticeship Girl,’ has helped thousands of young people kickstart their careers through apprenticeships.
