Holly Hobbs is one of the UK’s most influential voices in Early Careers Talent Attraction. As the former founder of the viral TikTok platform How to Get an Apprenticeship and now Co-Founder of urfuture – the UK’s fastest growing Gen Z job app – Holly helps employers cut through the noise to actually connect with young talent.

From apprenticeships to entry-level hires, Holly specialises in turning social platforms into real recruitment channels. She’s worked with leading employers across sectors to future-proof their pipelines and reach a diverse pool of young people where they really are – not just on jobs boards (because Gen Z aren’t there).

Known for her bold, honest style and deep insight into Gen Z behaviour, Holly is on a mission to make early careers recruitment more inclusive, more effective, and less outdated. She brings a fresh lens to all industries, ready to evolve how they recruit the next generation of talent into their business.