Award sponsorship

Align your brand with the UK's most prestigious apprenticeship and training awards

Category sponsorship is £5,500 + VAT, with visibility from the moment nominations open through to the awards evening on 2 March 2027.

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Why sponsor

Reach, credibility and a seat at the sector's biggest night

With over 700 nominations in 2025, the awards attract the most ambitious employers, training providers and individuals. Through our partnership with FE Week and AELP, sponsors reach far beyond a single event.

National reach, sector credibility

Prominent visibility through FE Week and AELP, two of the most trusted voices in UK skills, reaching providers, employers and policymakers throughout the cycle.

Access to senior decision-makers

750+ senior leaders at the awards evening, part of the ATC Gala Dinner at Liverpool Experience Campus, plus an exclusive parliamentary reception in February 2027.

Association with excellence

Your organisation sits directly alongside the outstanding work being done across the sector, as a champion of quality, innovation and impact.

Year-round brand presence

Exposure from July 2026 through digital campaigns, social media, email, event materials, finalist certificates and the ceremony itself.

Sponsorship package

Everything a category sponsor receives

£5,500 + VAT per award

Discounts available for ATC exhibitors and organisations sponsoring multiple categories. Table (10 guests) upgrade option from £1,992 + VAT.

Discuss availability

01 Two guest tickets to the parliamentary reception on 8 February 2027

02 Two delegate tickets to the Apprenticeships and Training Conference

03 Two tickets to the National Awards Dinner, Tuesday 2 March 2027

04 Presentation of your award at the parliamentary reception (shortlist) and the national ceremony (winner)

05 Social media activity promoting the partnership

06 Branding on event promotional materials, certificates and the website

Available to sponsor

8 of 19 categories still available

01 Innovation in training delivery 02 Best partnership in training 03 Diversity and inclusion award 06 Best new apprenticeship programme 07 Excellence in learner support 08 Best use of technology in training 11 Best workplace readiness scheme 12 Excellence in English and maths skills development

Already sponsored

Sustainability in training and apprenticeships · NOCN Employer commitment to apprenticeships and training · OAL Outstanding contribution to apprenticeships and training (Individual) · OAL Employer support for social mobility · Lifetime Training Apprenticeship provider of the year · Gateway Qualifications Employer champion of the year · Pearson Outstanding apprenticeship programme · ACCA Large employer of the year · City & Guilds SME employer of the year · City & Guilds Specialist training provider of the year · City & Guilds Training provider of the year · City & Guilds