Award Sponsorship
Align your brand with the UK’s most prestigious apprenticeship and training awards – and be part of a landmark tenth year.
Align your brand with the UK’s most prestigious apprenticeship and training awards – and be part of a landmark tenth year.
The Apprenticeship and Training Awards are the UK’s national celebration of excellence in apprenticeships and workforce training, and 2027 marks a landmark tenth year.
Sponsoring an ATA category is a powerful way to position your organisation at the heart of that celebration. With over 700 nominations received in 2025, the awards attract the most ambitious employers, training providers, and individuals in the sector. As a sponsor, your brand sits alongside theirs in front of a national audience that includes the most senior leaders in UK skills and workforce development.
Through our partnership with FE Week and AELP, sponsors benefit from reach and credibility that goes far beyond a single event.
National reach, sector credibility
The ATAs are delivered in partnership with FE Week and AELP – giving sponsors prominent visibility through two of the most trusted voices in the UK skills sector. Your brand reaches training providers, employers, policymakers, and sector leaders throughout the nominations cycle, at the parliamentary reception, and at the Awards Ceremony itself.
Access to senior decision-makers
ATA 2027 brings together 750+ senior leaders at the Awards Ceremony – part of the ATC Gala Dinner at the Liverpool Experience Campus on 2 March 2027. The parliamentary reception in February 2027 provides an additional, exclusive setting to engage with national finalists and sector influencers.
Association with excellence
Sponsoring an award category places your organisation directly alongside the outstanding work being done across the sector. It signals that you are a champion of quality, innovation, and impact in apprenticeships and training and that you back the people and organisations making that happen.
Year-round brand presence
Sponsorship exposure begins from the moment nominations open in July 2026 – through digital campaigns, social media, email communications, event materials, finalist certificates, and the ceremony itself. Your brand stays visible throughout the entire awards cycle.
Each ATA sponsorship package is designed to maximise your visibility and engagement throughout the full awards cycle — from nominations opening in July 2026 through to the Awards Ceremony on 2 March 2027. Your package includes:
Awards Sponsored by City & Guilds
Interested in sponsoring an Apprenticeship and Training Award? Our team is here to support you. Whether you’re exploring opportunities or ready to get involved, we’ll help you find the right package and ensure the process is simple and seamless. Get in touch today to start the conversation
